People of different ages have different aesthetic sense, interests and economic strength, in the choice of jewelry also have different needs. In China, the jewelry consumers can be divided into young, middle-aged, older three age groups, the salesperson's task is to grasp the relationship between age and jewelry, customers in the reception of different ages, to give a different recommendation and guidance.
(1) the characteristics of youth
Young people are the most beautiful period of life, during which people are experiencing love, marriage and the beginning of construction of family, school satisfactorily, employment and other important phase of life much like a colorful halo of constantly changing the color, young people, young, beautiful, vibrant, they are all kinds of jewelry worn by the best candidates.
(2) Jewelry selection
Young people in the choice of jewelry has a very broad scope, a specific recommendation may consider the following factors:
Young people are the most emotional, especially couples in love, newlyweds. Recommended jewelry for the young people, people should not ignore the emotional needs. In the emotional needs may be appropriate to recommend under the premise of those who have symbolic significance to mark the significance, value the more expensive platinum jewelry, pure gold jewelry, diamond jewelry, ruby jewelry.
Recommended jewelry for young people to be beautiful, beautiful. They are in color can be described as total heavy makeup affordable, all kinds of cool, warm, or even bright colors are appropriate; materials can be flourishing, all kinds of gold, silver, platinum and plastic, ceramic ornaments will add one for the youth were bright; form is also available on television news, all kinds of exaggerated cartoon style characters, all young people will dress up even more vivid, more lively; styles, it shall be simple, bright main; style of art should be full-bodied flavor, such as the classic style of diamond jewelry, fine gold inlay work, Silver jewelry, unique style of carving class jewelry, and bright color jewelry such as Coral jewelry like coral necklace and the people are all rich ceramic jewelry of choice for young people.
Youth epidemic is very sensitive, so can not be ignored when the recommended fashionable jewelry. For young people who are important in terms of quality jewelry, but the appearance of fashionable is indispensable. A variety of fashionable rings, necklaces, bracelets, arm bracelet, chains, will become the first choice for young consumers.Turquoise necklace is their favorite choice.
(1) feature of middle-aged
Middle age is the golden stage of life, most of the middle-aged successful careers and a stable income. With the growth of life experiences, middle-aged man is no longer as young as full of passion, but gradually become a dignified, steady and mature.
(2) jewelry selection
Recommended for middle-aged style jewelry should not simply be the pursuit of fashionable and novelty jewelry should pay more attention to the quality and grade. Specifically recommend the need to consider the following aspects:
Middle-aged man wearing of jewelry should highlight the "elegant" word, choose those who shape symmetry, balance and strong round, square, oval-shaped styles of jewelry; material should strive for excellent, choose platinum, gold and rubies, sapphires , emeralds, Pearl jewelry like Pearl necklace and Pearl bracelet and other high-grade mosaic; modeling efforts for making the atmosphere, lively, on the one hand bring out a stable, mature temperament, on the other hand to bring a vitality to the middle-aged.
b. simple and honest
Middle-aged man wearing of jewelry should not be too thin, lightweight, but should be noted that vigorous full, so the weight of gold jewelry should not be too light, not be too small, those gems outstanding, concise style and to use more tablets of precious stones inlaid, hierarchical a wealth of fine jewelry are more appropriate for middle-aged. In addition, the middle-aged people should not wear low-grade imitation.
(3) Old Jewelry
(1) the characteristics of old age
The elderly is characterized by a lifetime of struggle, have devoted their lives, it should be retiring, enjoy their grandchildren. Older women strong, kind, affable.
(2) jewelry selection
In addition to the elderly to wear jewelry styles, shapes in common, but the main sub-fancy things, in the material quality is better on the high-end. Recommended when you should pay attention to the following aspects.
Selection of jewelry for the elderly should pay attention to the traditional beliefs and a symbol of good luck, generally pure gold jewelry is appropriate, a gold hedge against inflation, so that the elderly rely on a sense of life, two gold engraved most blessed, and other auspicious words, suitable for spiritual needs of older persons desire to comfort, to have happiness, a sense of tranquility, but also select some rings, jade rings, silver bracelet, agate bracelets.
The elderly should be relatively simple and ancient jewelry style, avoiding complex and garish, while elderly people are a nostalgic feeling, a number of traditional styles, such as old-fashioned ring, Lung locking films, such as Buddha bead can be the old crush thing .
The elderly should be worn jewelry is simple, try not to recommend those who have a small switch jewelry cumbersome, but should choose a hasp, s hooks jewelry convenient switch in order to facilitate the elderly to wear when you can take care of themselves. In addition, the elderly jewelry size should be relatively large, too small to be easily lost, inconvenience to find.