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2009-9-7 Source:AYpearl
The Chinese luxury consumption in 2007 accounted for 18% of the global market share of the consumer population has reached 13% of the total population. By 2015, China's luxury goods will account for 32% of global market share. Luxury goods such as pearl jewelry in China have a large market and development potential.
The Chinese luxury consumption in 2007 accounted for 18% of the global market share of the consumer population has reached 13% of the total population. By 2015,
Luxury derived from the Latin of the "light" (Lux), that is, a people's survival and development needs beyond the scope of, with unique, rare, exotic features such as consumer goods, also known as non-necessities.
In 1992, LV first came to China, followed by Gucci, Dior and other international brands one after another in Beijing, Shanghai and other first-tier cities settled, thus beginning to receive more and more sought after fashionable people. Had the data show that a luxury in
At the international brand-name stores has many years of sales experience of Miss Zhao told the reporter that is their busiest weekends, when there are a lot of people come to shop and buy goods, "to which the majority of consumption between the ages of 25-40 young high-level white-collar women and the wealthy. Some people will be tried immediately after the purchase, while others have come to see a row a few weeks before deciding to buy. "Ms. Zhao said that many white-collar workers like these famous women are put aside a few month's salary of over bought.
It is understood that, in the luxury goods group, the main force of mostly young white-collar workers, the annual income of 8 million yuan, the group has a considerable understanding of fashion , has a great passion for luxury goods.
The reporters found that out of every
Financial center of a salesman told the reporter, to shop consumer customers, up to a certain spending limit can become a member, "these members to work in banks and foreign companies mostly white-collar workers, but also a high-level enterprises and institutions, using credit cards, accounted for more than 95%, of which there are still some people with a credit card installments.”Another store's sales also indicated that payments from the member shopping point of view, not all people have to buy luxury goods is very high spending power. The survey data show that a large part of income on luxury goods buyers 6000-10000 yuan.